Daily News Circulation Follows National Trend
Almost all daily newspapers are audited by an independent agency called the Audit Bureau of Circulation (ABC) Twice yearly they release circulation statements by publishers that conform to ABC accepted practices.
It’s one of those times of the year.
Editor and Publisher is the newspaper business’s oldest and only independent trade magazine and they have summarized the top 25 newspaper’s circulation.
Industry wide, circulation slipped more than 2% daily and 3.1% for Sunday.
The Daiily News circulation for the six months ending March 31, 2007 declined 1.5$% for Monday through Saturday, and 1.9% for Sunday.
The best performance in the state was the Owensboro Messenger Inquirer with an increase of 2.4% daily and .9% Sunday. Henderson was the only other paper in the state showing a gain in both daily and Sunday circulation.