the newspaper business

The “grand poo-bahs of citizen marketing” - according to another marketing blogger wrote this today:

Seventy-eight percent of the people Nielsen polled trust the recommendation of a friend. That’s 15 points higher than the next ranking, newspaper ads. Coming in second must surely be good news for worried dailies.

Look!

This entry was posted on Friday, October 5th, 2007 at 7:33 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.