Hey, Gang Let’s Go Back to the Future
During opening remarks at SNPA’s recent Key Executives Conference, Reid Ashe, executive vice president and chief operating officer of Media General, examined six myths about new media. Ashe is chairman of SNPA’s Marketing Committee, which sponsored the conference.
We may need a completely different sales model for the Internet. It might include telesales or even self-service advertising. Much of Google’s $16 billion in advertising revenue, for example, is never touched by a sales rep.
(emphasis mine)
The stubbornness of newspaper executives to change just astounds me. He lays out all the ways newspapers are different than online, but we only MAY need to change our sales model?
We’re fooling ourselves, though, if we think everything works like newspapers. If we let it, our lens of experience can produce a myopic view.
Yeah, I think I first hear that about eight years ago? Turn of the century? Methinks somebody is stuck.