Wall Street Journal Will Launch Magazine
Straight from the pixels of one of America’s outstanding journalism reviews, WWD.com (Women’s Wear Daily website), comes the news that the Journal will be showing off a prototype magazine next week.
Days from now, the Journal will take prototypes for its upcoming quarterly glossy on the road, making a pitch to the coveted luxury advertiser resting on two major points: that the demographics of the paper are ripe for luxury marketers, and that new editor Tina Gaudoin possesses the experience and contacts to convincingly speak to the high-end audience.
The magazine will be aimed at $300,000+ income households and will debut in September with another issue in December. Plans are for it to go monthly. As Murdoch announced, he wants Dow Jones to compete head-to-head with the NYT.