Editor Takes Ultimate Drastic Step to Increase Circulation
Monday, April 28th, 2008The editor at Yankton South Dakota is taking the falling bull by the horns and hoping s/he can prop it up with a secret weapon. S/he is adding more comic strips.
Showing what editors are made of, and as per the requirement taught by all the best J-schools, the editor will let the readers decide by vote.
The comics being tested include “Baby Blues,” “Bizarro,” “Mother Goose and Grimm,” “Mutts,” “The Pajama Diaries,” and “Pardon My Planet.” All are with King Features Syndicate.
Hertz said the paper’s goal is to attract more younger readers while retaining the readers who like its current comics lineup.
Obviously this editor is attuned to the marketplace in Yankton. It’s more comics people want from their newspaper - more comics. Young people are especially interested in comics on newsprint. I read it in the blogs all the time. Xers want Comics. Millennials want comics.
It’s been right there in front of us the whole time!
Sheesh.

