OMG - “They” Are Linking to Our Website
Will you give me a break? The publisher of the Arkansas Gazette is upset that somebody is linking to their classified ads. Just linking, not taking them, just linking to them.The fact that it’s Wal-mart has the publisher in a snit.Wal-mart has joined Oodle.com and apparently the Gazette agreed to let Oodle link to their content
Oodle uses a standard programming protocol to seek permission rights for searches and indexing of advertisements. If a Web site does not provide permission to make its content available to other sites, it will not be added to Oodle’s index.
So what is the big deal??? All the search engines link to their content! Why does it bother the publisher that Wal-mart is linking to their classified ads?
“I don’t think that is necessarily true,”Smith said. “We haven’t given anyone permission to lift information from our site and move it to their site.”
Hello? Oodle doesn’t “lift” your content, they link to it. That’s the way “this internet thing works.”
As soon as I heard about Oodle, I told our online manager to join and get in on the deal. I want the Daily News classified ads to be spread far and wide. It’s good for the customer. It will make classifieds work even better.
Last time I knew, making your ads work better for customers is a wise business choice.