Is There Anyone That Doesn’t Know About Search Engines?
The Daily News and a lot of other papers, still run a box in some stories that say “On The Net” with URL’s for the links to the subject that is the focus of the story.
For example, today the hot story is the jet pack demonstration. In the 32 inch AP story (with photo) we ran there were three URL’s listed:
- www.martinjetpack.com
- www.jetpackinternational.com
- www.tecaeromex.com
True, only two inches were devoted to the URL’s. It was the only story in the A Section that had URL’s listed. Seems kind of silly…
- Everybody knows how to find more information via search engines
- Only one story was deemed worthy of this special treatment.
Television stations are much smarter. Anchors will refer viewers to the television station’s website for more details. The details are usually just a bunch of links.
The Daily News didn’t even have the story on our website because aside from an AP widget that pulls headlines and some video feeds, we only post local stories.
Isn’t that a disconnect? Our online newspaper doesn’t have the story, but our print newspaper is sending people online?